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January 10, 2011



I've noticed a decrease in hard copies of movie soundtracks and hadn't really thought about the reason why until now, even though it's pretty obvious. The bandwagon has taken over. The industry has to market them any way they can in the way more people are likely to obtain them.


I think one of the greatest things about our culture is that we're so quick to jump on the next "bandwagon." When that happens, we're able to weed out who will become a classic and who will fade into nothing. In the earlier years of music, it was indeed more difficult to become famous since media was not as advanced as it is today, but had media been as influential as it today, I remain firm in my opinion that the artists (Bon Jovi, KISS, Madonna, etc.) would still have become famous because they were unique to genres. There are still plenty of people who are one hit wonders (Billy Ray Cyrus) who will never see a high-paying record deal. Those that do will continue to give great music because they have been imbedded in social society (Lady Gaga, Katy Perry, Kanye West).


Marketing, Marketing, Marketing--is the essence of strategic business growth. The technological age we live in will undoubtedly merge the silver screen and music in ways we can only imagine..this will create vast opportunities for artists of all genres and media firms to expand their "Brand" in the global market. You are absolutely on point.

Ashley Dison

That's a great point that since music videos have become much less popular and are so rarely shown on MTV now, the movie soundtracks are suffering as well. Consequently, if producers decide to make another "Young Guns" sequel, Bon Jovi himself should be the star and should produce a remake of "Blaze of Glory" for the movie!

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