by Carey James Kriz
When you turn on the computer and browse the web, you are probably unaware that you are touching the most powerful piece of technology ever created by man. More than the rise of modern medicines, the understanding of how electricity works, or even how the printing press democratized knowledge, computers and the Internet are about to blend our world’s technological innovations in ways we never thought could happen.
This unique pairing of ideas is about to consume television, radio, the printing press, news reporters, and even the telephone; and they will have done it within the lifetime of all baby boomers, including me. But don’t credit any of us for building a grand strategy for making this happen or even having the vision of how big it could become.
As someone who has been developing computer technologies for about three decades, I have at least some appreciation for the combination of engineering brilliance, near violations of the laws of physics, and raw manufacturing prowess that are housed in the simple collection of wires and transistors we call a computer. Gordon Moore from Intel has even made this side of the information equation an almost gladiatorial contest: Can we eternally keep doubling the power of the computer every eighteen months?
As someone that grew up programming on a collection of IBM, CDC, and Univac computers, I also appreciate the elegance of the user interface styles we have evolved to help the non-engineer use and appreciate the power of logic and electronics.
But I am blown away by the explosion of the Internet.
Unlike the genius of the semiconductor designers (the least known and, I believe, smartest people in any industry known to man), whose technology I can pull out and tear apart, the Internet (and the web) is like stopping the wind with your toes. It is big, getting bigger each second, and seems to have no end in sight in terms of what it can do.
So how do you know when you are touching the edge of infinity? Guess what: the next time you log onto the web and browse through an indexing system like Google, you are entering the void. The amount of information the Internet contains today, and will be grabbing in the future, is unlimited and will range from how many people are walking down the street in your hometown at noon on Saturday to capturing all of the known genetic interactions of your genome with the prescription medications available to treat the common cold.
The funny thing is that this infinity is something we are all helping to create and use. As the next generation of producer-consumers of information (the “prosumers”), each of us is bringing our own lives and experiences into the world of the connected, for better or worse. We blog, make comments, and are the new generation journalist.
And who will be getting hurt by this growing black hole?
Get ready to see a new form of TV and radio—and bury the old broadcast model. Get ready to cancel your newspaper subscription. Finally, get ready to start seeing information and advertisement when you want them—and only those information nuggets that make sense to you. Why, for example, should you watch a commercial for feminine hygiene products when you are a sixty year old man? Guess what: you probably don’t want to, and the company selling the products probably doesn’t want to waste money getting their messages to you.
Like infinity, the new world of the Internet and information is not something you can easily describe. But you can bet that it will totally flip your world around in the next twenty years.
So who will lead this evolution? I would love to hear your ideas. . . .
Carey James Kriz is the author of The Patient Will See You Now (Rowman & Littlefield).