The Fresh Faces in American Politics

By Gary A. Donaldson

This election cycle has exhibited an important American political phenomenon: the fresh face, the political outsider, the candidate who is the antidote to politics as usual. Accompanying the fresh face is the rhetoric
of renewal, change and the implied promises of new ideas and attitudes and solutions toward old problems.

Since the end of World War II both parties have looked in the direction of the political outsider and the fresh face to bring renewed excitement and victory to their parties. Sometimes it has worked, sometimes not.

Perhaps one of the best examples of a political fresh face was Eisenhower. Ike had been in the public eye for some time, but he had only been discussed seriously as a politician since the end of the war. He was always perceived in the American mind as someone outside the political spectrum; and in fact, Ike worked hard to show his disdain for politics by insisting often that he would not run for office, that he had no intention of
getting down into the mud and slugging it out with politicos like Truman. At one point, he even admitted that he had never found a need to cast a ballot, and he often let it be known that he had no party affiliation (although behind the scenes he told those close to him that he was a life-long Republican.) In 1953, when Ike became President, he brought to Washington the new outlook he promised—perhaps the fulfillment of the fresh face in politics.

In 1960 the Democrats tapped John Kennedy, the freshest of all fresh political faces. Although Kennedy had been in national politics since the end of the war, he campaigned in 1960 as a political outsider who would bring a new atmosphere to Washington, take the nation in a new direction, and change the old rhetoric—then portrayed by the eight years of the now stale Eisenhower administration. He worked hard to cast Nixon, the presumptive successor to Ike and the Republican nominee that year, as the keeper of the ancien regime, the man who would carry on the old Eisenhower policies.

This placed Nixon in an awful position as the 1960 election approached. Kennedy was winning points (and presumably votes) with his “let’s get American moving again” slogan. If Nixon tried to step out on his own
by proposing new ideas he appeared to be criticizing Eisenhower and his policies, even ungrateful to his mentor. If he simply parroted the Eisenhower line, he appeared to have no new ideas, and was little more than Ike’s “lapdog with a five o’clock shadow,” as one pundit described Nixon in this period. So, Nixon fought the 1960 campaign mostly with one hand tied behind his back.

By portraying himself as an outsider and a new comer with new ideas, Kennedy also placed himself at a disadvantage—although he did not have nearly the problems Nixon had. Kennedy found himself answering claims that he was too inexperienced to be president. Clearly, Kennedy could not have it both ways. He could not be the new young fresh face in politics and an experienced politician as well. He spent much of the campaign defending his record in Congress and making such statements that he was older than Christopher Columbus when he came to American, and older than Thomas Jefferson when he wrote the Declaration of Independence. Kennedy spent much of the 1960 primary season trying to show that he was experienced enough to attract votes. In office, JFK’s promises and hopes translated into very little legislation, despite a
Democratic Congress.

In 1976 the Democrats turned to another outsider, Jimmy Carter. The nation was clearly fed up with the antics of Washington insiders in those years. The conduct of the war in Vietnam and then finally the Watergate scandal had turned the nation away from Washington insider politics. Carter stepped into the breach. A Georgia governor and peanut farmer, Carter actually prided himself on not understanding the workings of Washington—and that seemed to endear him to voters. He was a wonderful campaigner. He spoke good words; he energized the Democratic Party and the nation. But when Carter got to Washington he could not work his will, and to most observers it was because he did not know the nuances of Washington politics. And he foundered. Four years later he was vulnerable to attacks from a Republican outsider, a new fresh face with new ideas from the other side of the political spectrum, Ronald Reagan. Carter went from the outsider to the insider, from the new fresh face to the old politico who needed to be bumped from office.

That brings us back to the current election cycle and Barak Obama, the new fresh face, the candidate with the charisma and the good words. He has energized the Democrats with talk of new ideas and change.
Democrats have to ask, will that translate into a good president?

Gary A. Donaldson is professor of history at Xavier University of Louisiana. He is the author of many books on American history in the 20th century, including The First Modern Campaign: Kennedy, Nixon,
and the Election of 1960.